WHY Brands Inc., a parent company of Munchkin and Curio Home Goods, focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY’s vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 320+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!
We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.
We are on a mission to be the most loved baby lifestyle brand in the world!
INNOVATIVE | CUSTOMER-CENTRICITY | INTEGRITY | EXCELLENCE | EMPATHY | INCLUSIVITY
United Nations Global Compact
We were accepted into the United Nations Global Compact, the world’s largest corporate sustainability initiative comprised of top companies and are actively seeking ways to improve our commitment to the organization’s 10 principles in the areas of human rights, labor, environment and anti-corruption. Learn more here.
E3 League: Women’s Leadership Group
The E3 League was created by the female leaders of our Executive Team to provide a forum for our female employees to connect, focus on personal and professional development and inspire attendees to pursue their passion.
The goal of E3 is to embrace our community by bringing women together, empower each other with the tools we need to meet (and exceed) our goals, and enjoy the experience by connecting with other women of Munchkin.
Employers for Pay Equity Consortium
As members of the Employers for Pay Equity Consortium we are committed to reducing the national pay gap, conducting bi-annual global company-wide gender pay analysis and evaluating our hiring and promotion practices to eliminate unconscious bias and barriers.
We offer a comprehensive benefits package that includes medical, vision and dental coverage, wellness, an employer-matched 401(k) plan, bonuses, employee stock purchase plan and much more depending on your role. We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world. We offer work-life balance benefits such as paid maternity and paternity leave, Hybrid work from home schedule on Tuesday and Friday. To learn more, visit us at www.munchkin.com.
We believe the success of our people drives the success of our business. We come from all over the world and believe that every individual has something valuable to offer. These values are the foundation of our work and our inclusive, empathizing, and transparent culture. Munchkin embraces diversity and is proud to be an equal opportunity employer.
Innovation is the core of our company DNA and has been driving our designs for 30 years! Recognized as an innovation leader Munchkin is proud to be listed as the #8 Most Innovative Company in America by Fortune Magazine.
At Munchkin, we believe we must consciously contribute to causes that protect our future. Becoming the most loved baby lifestyle brand in the world is indeed a lofty company mission and we take it seriously. Love extends far beyond the heaps of it that our 300+ employees put into our daily work; it means sharing it with those who need it the most.
Munchkin 2021 Sustainability Report, entitled "Change Can Not Wait"
As a producer of consumer goods for families and parents, we work to a sustainable future for our kids. We have programs in place to reduce our waste, cut emissions and fund environmental organizations. But let’s get real, over 80% of our products are made from plastic. While plastic is absolutely the safest material for baby products, 91% of it is not recycled and ends up in our landfills and oceans for up to 1,000 years.
To learn more about what we are doing to work toward a more sustainable future, please read Munchkin’s 2021 Sustainability Report title “Change Cannot Wait.”
WildLove
As part of our important effort to save animal families from harm and extinction, we launched our WildLove Cups in 2019, an extension of our #1 Miracle® sippy cup product line.
All purchases support our donation to the International Fund for Animal Welfare (IFAW), a global non-profit helping animals and people thrive together.
Project Orca
Through Project Orca, we’ve donated over one million dollars to the Whale Sanctuary Project to establish a model sanctuary for whales and dolphins.
After 10 years of making a bath toy orca, we decided to put our principles over our profits. We removed the orca from Munchkin’s top-selling Sea Squirt Bath Toy Collection, because a bathtub isn’t big enough for an orca.
The Seedling Project
For every diaper pail sold, we plant a tree. To date, Munchkin has planted over 2 million trees through Trees for the Future and has committed to planting at least 1 million every year going forward.
This green program, titled The Seedling Project, was launched in 2015 and focuses on planting trees in inner cities, developing countries, and rainforests.
We Believe in the Value of Radiant Colors
Where each child is taught that differences are gifts and that diversity makes us stronger.
Created in June of 2020 by Munchkin, Radiant Colors donates 100% of every Monday’s profits from munchkin.com to organizations that support anti‑racism and inclusive education for our youngest generation.